Chapter 9 Test Your Knowledge

1. What is the purpose of my message? How knowledgeable is the audience in regards to the message? How long should the be message be in order to maintain a focused audience? What is the likely outcome of my message being stated?

2. Demographics and psychographics play an important role in determining an analysis of the audience. It is important to understand the audience's background, level of education, motivation level and willingness to implement the actions suggested. It can make delivering the message more meaningful and more efficient if you can nail the demographics and psychographics of your audience before delivering the message.

3. Emotional appeals differ from logical appeals in that they are geared towards people's feelings and how sympathetic they are to a certain person/topic. Logical appeals are focused towards how people reason. If used properly together, it will be easier to get a message across that is both emotionally and logically appealing to the audience.

4. Three types of reasoning you can use in logical appeals are analogy, induction and deduction.

5. The AIDA model stands for Attention, Interest, Desire and Action. They represent the four stages through which an effective message should be communicated to the audience. Some limitations associated with the AIDA model include the speaker talking at the audience instead of with them and it only focuses on one-time events and not long-term relationships.