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Audience Profile

8) A promotional message on your company's e-retailing website, announcing a temporary price reduction on HD tv sets.
- The audience is anyone interested in buying an HD tv. It might also include anyone looking for a tv in general because a price reduction might gather interest in an HD set.
- The audience's general attitude is neutral because they are looking for deals on tv's. Tv's are expensive so they are going to approach everything with a neutral attitude until they find a great deal.
- My audience needs to know how much the price reduction is going to be for, where they can expect to find it, and how fast it can be delivered online.

9) An advertisement for peanut butter.
- The audience is for anyone, in general. They may or may not be looking to buy peanut butter.
- The audience's attitude towards peanut butter is positive because people like peanut butter. If they are allergic or do not like it, then it will be negative.
- My audience needs to know; maybe the nutritional information about peanut butter, where to find it (stores), and about how much they can expect to purchase it for.

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